Introduction

Will you be the Last One Standing?

In the olden days of the Wild, Wild West the world was a dangerous place. Challenges were laid down everyday, and were met by men and women of great pride and belief in their own skill and courage. Everyday was a test of your belief in yourself and your abilities.

Today, in the corporate world, the world has not changed one bit. Brands battle one another everyday, laying down challenges which are met by competitors with even more force and drive.

This is why the 11th SLIM Brand Excellence Awards is being held under the theme "Last One Standing". So do you believe in your team, do you believe in your brand and do you believe that you have it in you to be the last one standing?

SLIM Brand Excellence 2012
Project Committee

Advisor to the Organizing Committee

Prof. Uditha Liyanage

Prof. Uditha Liyanage is Professor of Management of the Postgraduate Institute of Management (PIM), University of Sri Jayewardenepura and Adjunct Professor of Management of University of Canberra, Australia. He counts over 15 years experience in industry, having held senior marketing management positions in three leading companies in Sri Lanka. He, thereafter, joined the academia and read for the doctoral program at the PIM, of the University of Sri Jayewardenepura, Sri Lanka, where he has been the senior faculty member for marketing over the past 18 years. He is now the Director of PIM and the Chairman of the Institute's Board of Management. He has published many articles on branding and strategic marketing in leading journals, both here and abroad, and addressed numerous local and international conferences. He also holds an MBA and is a Chartered Marketer, a Fellow of the Chartered Institute of Marketing (CIM), and the first Sri Lankan Honorary Fellow of the Sri Lanka Institute of Marketing (SLIM). He is also the first Sri Lankan Honorary Fellow of the Asia Marketing Federation (AMF).

Prof. Liyanage, is a Marketing Consultant to a number of leading local companies and international agencies and a de- veloper of senior managers. He is on the boards of directors of a number of leading companies in Sri Lanka. He is also a member of the Advisory Council of the Ceylon Chamber of Commerce, member of the Presidential Task Force on National Productivity Improvement in Sri Lanka, and a member of the Governing Council of the Academy of Financial Studies, Ministry of Finance and Planning. He was the Chairman of the CIM Sri Lanka region, and a member of the international Board of CIM (U.K.).

Messages

Mr. Thilan Wijeyesekara

President (SLIM)

View His Message »

Mr. LeRoy Ebert

Project Chairman

View His Message »

Ravi Liyanage

Head - Judges Panel

View His Message »

The Awards

The top three brands that obtained the highest score in each of the six main categories (Product Brand of the Year, Service Brand of the Year, Innovative Brand of the Year, Turnaround Brand of the Year, Local Brand of the Year, Export Brand of the Year) will be recognized with gold, silver and bronze awards.

The highest scores of the six main categories will be evaluated by the judges to award the brand of the year. Thus, no separate entry is required for the brand of the year award. In addition gold, silver and bronze winners will be selected in each of the special awards categories. Awards may not be made in a category if there are no entries of a suitable standard to merit an award. The brand managers who are custodians of the winning brand will also be awarded a special certificate, recognizing their significant contribution towards the brand's success.

There are 12 categories under which entries could be submitted. You may enter under the main categories of "Product Brand of the Year" or "Service Brand of the Year", and / or under one of the 10 special categories. You may enter under multiple categories.

Main Awards

Product Brand of the Year

Entries to this category maybe submitted by tangible product-brands, that are FMCG's, durables, ethical or commercial / industrial-use products. The company submitting the entry should be involved in marketing the brand locally, while the product could be manufactured locally or sourced from abroad.

Service Brand of the Year

Entries to this category maybe submitted by "intangible" service brands in banking, insurance, telecom, entertainment, education, leisure, investment, retailing, real estate, travel, transport etc. These could be local brands or international brands marketed locally.

Special Awards

Innovative Brand of the Year

The brand that shows outstanding innovation, overall in terms of new product development / introduction, packaging, service methods, promotional methods, distribution methods etc.

Turnaround Brand of the Year

The brand that has most successfully overcome a downturn or crisis, preceding during the last year (i.e. 2010), but the turnaround should have been in the current year 2011.

Local Brand of the Year

The best amongst home grown brands. Only Sri Lankan brands will be considered for this category.

Best New entrant of the Year

The most successful brand from among those introduced to the market within the last two years (ie. 2010 and 2011).

Export Brand of the Year

The Sri Lankan brand that has shown excellence and great success in the international market.

International Brand of the Year

The international brand which has been most successfully established in Sri Lanka.

B2B Brand of the Year

Brands that market its products or services to other businesses.

Regional Brand Recognition Award

Asian brands will be provided the opportunity to submit their entries highlighting their performance as a result to be recognized.

CSR Brand of the Year

Outstanding brand specific engagement in uplifting the country.

SME Brand of the Year

Companies with an annual turnover of at least Rs. 250 million and been in the market during the last three years. Eligibility Criteria and Entry Process

Origin

Entries could be by local or international brands that are currently marketed in Sri Lanka. The export brand of the year is open to Sri Lankan brands marketed internationally.

Age

  • The brand should have been marketed in Sri Lanka for at least 3 years as of 31st December 2011 or 31st March 2011 (Financial Year). However if the brand has been introduced to the market only within the last 2 years (ie. 2010 or 2011), it could be entered in the "Best New Entrant of the Year" category.
  • The last 3 years performance of any brand is considered for judging. The weight-age of judging will be placed on the 3rd year's performance of the brand (2011).

Completing the Entry Form

Concise and Complete

Entries must be submitted in the form made available on the official website, concisely within the given space. Additional space may be used only if absolutely necessary, but conciseness will be seen as a virtue by the judges. Completeness, however is important and some points may be lost if information is not supplied in any section.

Supporting Evidence and Auditor Verification

Since the thrust o the awards is to measure effectiveness, it is strongly recommended that you provide information on results achieved quoting independently verified research or other sources, wherever possible. Supporting documentation may be attached highlighting the research findings. Published information from government or private research sources may be attached to substantiate market sizes etc. highlighting the relevant aspects. All internal information to show achievement should be verified by the company auditors and the quoted research agencies on the last page of the entry. Entries without such verification will be rejected.

Visual Material

Visual material (such as ads, TVC's, packs, POSM, brochures etc.) should not be submitted with the entry, but maybe presented by successful finalists in the stage 2 presentation. However, it is highly recommended that you attach (on a single A4 page printout) a photo or composite image that will convey a visual feel of your brand (e.g. logo, pack shot, ad, brand 'in use' photo etc.) to the entry.

Confidentiality

All information provided to SLIM for SLIM Brand Excellence 2012 will be provided to the panel of judges only and the judges will be strictly bound by commitment to confidentiality.

Evaluation

The status of the brand will be judged initially through the written submission under Brand Intent. Brand Content, Brand Process & Brand Performance and there will be additional category specific questions with respect to the Turnaround Brand, New Entrant Brand, Export Brand, CSR Brand and International Brand. Finalists will then be asked to make presentations on their brand's success story. Presentations must include market and competitive structures within which the brand is placed. (eg: 5 Force Analysis, Market Share, Status and Performance)

Section 1: Brand Intent (10%)

In this section the applicants will describe the strategic intent of the brand in order to help the judges to appreciate the overall direction in which the brand is intended to move.

1.1 Brand Purpose - What would consumers miss if the brand did not exist?
1.2 Brand Target (Market) - What is the profile of the typical consumer?
1.3 Brand Vision - What are the brand's long-term and medium-term objectives?
1.4 Brand Mission - What are the principle tasks it intends to perform in order to realize its vision?
1.5 Brand Lifecycle - Where is the brand placed in the lifecycle? And what are its related strategies?

Section 2: Brand Content (15%)

This section will deal with what the brand is about, in terms of its values and imagery.

2.1 Brand Values - What are the core values, the brand upholds and how are they promoted within the company?
2.2 Brand Personality - How is the brand perceived in terms of personality attributes?
2.3 Brand Reflection - What image does it want to project of the user / clients of the brand?

Section 3: Brand Process (25%)

This section will address specific branding strategies that will be adopted by the applicants, in order to make the target consumers value and internalize the brand and its key elements.

3.1 What is the brand's value proposition vis a vis competition and why? (eg: "more value for a higher price)
3.2 In what category is the brand located and why?
3.3 What is the point(s) of difference between the brand and those in the category and how credible is it? How does the POD create value for the consumer?
3.4 How distinctive, defensible and deliverable is the POD?
3.5 How is the brand's aforesaid strategic positioning operationalized through the elements of the marketing mix?
3.6 How is the brand recalled in the consumer's mind? And why is this strategic? (names and distinctive marks)
3.7 What is the brand's naming strategy and why?

Section 4: Brand Performance (50%)

In this section, the actual performance of the brand in the market place will be assessed through the information provided in the application, which should be endorsed by independent auditors and research companies.

4.1 Provide information with regard to sales value growth, sales volume growth, market share growth, profit / contribution, loyalty / customer satisfaction, brand awareness, brand recognition and brand reputation endorsed by auditors and research companies over the last 3 years.

Category Specific Questions

The following questions shall be answered in addition to those in section 1, 2, 3 and 4.

Innovative Brand of the Year

  • What specific market opportunity did you identify for innovation?
  • Describe the exceptional and unconventional methods / approaches you used in NPD, packaging, marketing communications, distribution and service delivery.

Turnaround Brand of the Year

  • Describe the crisis or the downturn you experienced and its reasons.
  • Describe strategies adopted to overcome the crisis and reverse the downturn. Adequate evidence and information must be provided to substantiate the above

New Entrant Brand of the Year

  • What specific market opportunity did you identify?
  • What were your key objectives at the point of market entry?
  • What was your market entry strategy?
  • What were the specific challenges you faced at market entry stage and thereafter?
  • Describe the rationale of the above strategy?

B2B Brand of the Year

  • What specific market opportunity did you identify?
  • What were the strategies you adopted to grow the business such as NPD, packaging, marketing communication, distribution?
  • How have these implemented strategies enhanced the brand values and strategic positioning?

Export Brand of the Year

  • Describe your target International market(s), its environment and other contextual factors.
  • Describe the strategies adopted by you to meet the specific challenges in those markets.

International Brand of the Year

  • What specific adaptations / changes have you made to your marketing mix?
  • Why have you made or not made these adaptations / changes?
  • How have your target consumers / customers responded to these adaptations / changes?
  • What problems / opportunities did you encounter, if any in making these adaptations / changes?

CSR Brand of the Year

  • What are the key brand specific CSR activities you have carried out?
  • How are these activities related to the brand's values and strategic positioning?
  • What is the connection, if any between the brand's marketing communication activities and the brand specific CSR activities?

Regional Recognition Award

  • Overview of the business - Porters 5 forces analysis
  • Business philosophy - Vision, Mission, Values
  • Brand strategies - Target market, Positioning and 4P's
  • Brand Performance - Sales value, volume growth, profitability, market share

First Round

All entries will be screened by the pre-screening panel. At this juncture, the panel will evaluate each entry for the following.

  • Suitability of entry for the category.
  • Eligibility of the entry.
  • Conformity to entry submission criteria.
  • Completeness of entry form and the information contained in it.
  • Authenticity of submission.

If any issues arise at this stage, the entry in question and the issue will be notified in writing to the applicant, who would be required to revert in writing with a response within 48 hours of receipt of the letter.

Second Round

The written submission must be limited to a standard form where the entry can be evaluated on criteria related to Brand Intent and Brand Performance. The judges will evaluate the submission independent of each other and give an overall score out of 50. The score will not be taken into the final round.

Final Round

Each presenter will be given 15 minutes to present, on all 4 evaluation criteria's (ie: Brand Intent, Brand Content, Brand Process and Brand Performance). The judges will ask questions for 10 minutes and individual scores will be entered. Finally the totaled scores will be presented to the judges for final consent. Total scores will be presented for each category and the winners discussed and agreed by the judges.

Dates and Payments

Entry deadline: 23rd August 2012

Place for Submission of Entries

SLIM Brand Excellence Secretariat
Sri Lanka Institute of Marketing
94, Ananda, Rajakaruna Mawatha, Colombo10.

Fees and Payments

The entry fee for each entry will be Rs.30,000/- + VAT + NBT. If it's more than one entry each entry will be Rs. 25,000/- + VAT + NBT. The entry fee for ' SME Brand of the Year' will be Rs. 20,000/- + VAT + NBT. A brand entering in more than one category should be accompanied by additional entry fees for each category entered. A company may submit one cheque for all its entries along with a cover letter listing the entries and categories entered. The payment must accompany the entry. Cheques should be drawn in favor of "Sri Lanka Institute of Marketing". Cash will not be accepted.

Hotline for Clarifications

0112 675 000 / 0727 733 333 / 0727 766 666

Contact Person

Shihara Kareem / Sachini Sumanaratne, SLIM secretariat

Tickets

Tickets for the awards event will be made available at the SLIM office from September 16th 2012. Tickets priced at Rs. 4,500/- + 12% VAT + 2% NBT.

Panel of Judges

  • Head - Judges Panel

    Ravi Liyanage

    Group Director Operations

    Richard Peiris & Company PLC

    Counts for over 20 years of Senior Management experience in both local and multinational companies and currently serves as the Group Director Operations of Richard Pieris and Company which consists of over 42 subsidiaries spanning across Retail, Financial Services, Local Manufacturing, Exports and Plantations.

    He holds a Bachelor of Science (BSc.) degree from the University of Colombo and is also conferred with two postgraduate qualifications - Post Graduate Diploma in Marketing (Dip.M, UK) and Master of Business Administration (MBA), from the Chartered Institute of Marketing of the United Kingdom and the University of Sri Jayawardhanapura, respectively. He is also a Certified Management Accountant from CIM (Australia).

    His outstanding achievements were recognised by professional institutes both locally, regionally and globally by a number of awards, that include the prestigious Marketer of the Year Award from the Chartered Institute of Marketing UK, Brand Champion of the Year from the Sri Lanka Institute of Marketing where he was instrumental in directing one of his previous organisations to be the Best Service Brand , Asian Brand Leadership Award at the 17th Brand Asia Congress by Brand Asia and Brand Leadership Award from the World Brand Congress.

    He is also a fellow of the Life Underwriting Training Council of U.S.A and a resource person for leading MBA programs as well as for Life Insurance Market Research Association (LIMRA) of the U.S.A, which is the largest body for Insurance Market Research in the world. He also served as a member of the panel of judges for numerous Marketing and Management Awards Programs.

  • Tharanga Gunasekere

    Head Of Marketing & Communications

    HSBC Sri Lanka

    Tharanga, Currently functions as the Head of Marketing & Communications for HSBC Sri Lanka. Prior to the same he was in charge of the banks Retail and Corporate Marketing segments. He also briefly served as the Head of Communications and Corporate Sustainability in HSBC India and is currently a member of Executive Committee of HSBC Sri Lanka.

    With more than 19 Years experience in Marketing & Sales, he has held senior marketing management positions at Astron Ltd & Hemas Pharmaceuticals handling Sales & Marketing for Leading Multinational Pharma companies such as Pharmacia (Sweden) and Pfizer (USA).

    Equipped with an MBA from the University of Leicester (UK), Tharanga is also a double diplomate in marketing , and secured both a professional Post Graduate Diploma from CIM (UK) and a Post Graduate Diploma in Marketing from SLIM. Lecturing for more than 10 years for CIM & SLIM and a guest lecturer for Graduate & Post graduate Studies (MBA). He has produced a World prize winner and many Sri lankan prize winners for CIM subjects. A key member of many national level committees, has significantly contributing at marketing events such SLIM Awards & Chilies – SL Advertising Awards and wass an EXCO member at SLIM. He currently functions as the Chairman of the Market Interest Group (MIG) for Financial Services at CIM Sri Lanka.

  • Ramani Samarasundera

    Marketing Director, Personal Care,

    Unilever Sri Lanka Ltd.

    Ramani joined Unilever Sri Lanka in 1995 as a Management trainee into Marketing from the University of Colombo, where she graduated with a honours degree in Bio Science. She has worked across many brands and categories within the organisation in Home Care, Personal Care and Foods and joined the Management Committee of Unilever Sri Lanka in October 2006.

    Ramani also hold the post of Vice President of IAA Colombo chapter and has been involved with the committee to raise skill levels in the country through numerous initiatives and programmes.

    Ramani firmly believes that one's ability to work with people and get peoples respect, trust and commitment is important in one's journey in leadership. A visible thread running through her career has been her commitment and investment in building knowledge and insights with regard to both consumers and her people. This has enabled her to bring to life brands and campaigns that have made a significant impact on consumer behavior and loyalty. On the leadership front she has been able to demonstrate that empathy and soft skills coupled with a strong vision and creative energy can unleash and mobilize the latent potential of individual and teams.

    She is married to Ajith and they have 2 girls Shenuka (14) and Shanika (11) who keep her busy, and are a constant reminder to her that work is just one part of life. The family enjoy travelling, entertaining and cooking, and their home is always open to many. Ajith and Ramani are both involved in the ministry of parenting and children in the Sunday School of their local church and her values are deeply influenced and rooted in the Christian faith.

  • Riyaz Rasheed

    Deputy CEO/CFO

    Etisalat Sri Lanka

    Riyaz counts for over two decades of Finance and General Management experience in both local and multinational companies. He is an employee of Emirates Telecommunications Corporation UAE is seconded to Sri Lanka and at present he holds the dual roles of Deputy Chief Executive Officer and Chief Financial Officer at Etisalat Sri Lanka. Riyaz started his professional career at M/s Ernst & Young, and moved onto the diversified Sri Lankan conglomerate the Hayleys Group. Riyaz made a career move from an export oriented production environment in Hayleys group to the services oriented Telecommunication industry in 1996.

    Since Riyaz has been associated with Multinational giants in Telecom as Millicom International Cellular (MIC) & Emirates Telecommunications Corporation (Etisalat) he has gained significant training and exposure in the fields of Finance and Telecommunications globally. His Telecom career which spans over the last 16 years has spread across many areas in the business from Finance to Customer Care, Billing to Collection, Treasury to Supply-chain as well as holding key strategic roles within the company.

    He holds a Bachelor of Science (BSc.) degree from the Open University of Colombo and a Masters (MBA) from the Postgraduate Institute of Management (PIM) University of Sri Jayewardenepura. Riyaz is also a Fellow Member of the Chartered Institute of Management Accountants (FCMA UK) and Certified Management Accountants Sri Lanka (FCMA SL). He is professionally qualified in IFRS & SOX (Sarbanes Oxley) too. Riyaz who is the husband of an IT professional, and the father of two sons, is a old-boy of Trinity College Kandy.

  • Rohan Somawansa

    General Manager - Sales & Marketing

    D Samsons & Sons (Pvt) Ltd

    Mr. Rohan Somawansa presently holds post of General Manager - Sales & Marketing at D Samson & Sons (Pvt) Ltd, the sales and marketing arm of the highly diversified DSI Samson group, which also happens to be the largest footwear manufacturer and retailer in Sri Lanka. He also manages a number of crowned local brands and several world renowned sports brands.

    Rohan is a marketing graduate and holds several postgraduate qualifications. He is a former President of the premier local marketing body, the Sri Lanka institute of Marketing (2010/2011), and started his tenure as the vice president of Asian Marketing Federation, the governing marketing body in Asia. He holds several professional memberships namely, member of the Sri Lanka Institute of Marketing, Chartered Institute of Marketing (UK), Singapore Institute of Marketing (SIM) and a member of chief marketing officers forum (CMO).

    In addition, he is also a senior sports administrator involved in the promoting of the Sri Lanka's national sport 'volleyball', both locally as well as regionally. Has also chaired the media, marketing and publicity committee at the recently concluded first-ever SAARC Beach games in Hambantota, Sri Lanka in October 2011. He was a member of the panel of judges at the 2011 Tourism Awards, organized by the Ministry of Economic Development and will be serving as the chairman in 2012. Furthermore, he serves as a member of the judge panel of the 2011 entrepreneur of the year award ceremony organized by the federation of chamber of commerce and industry of Sri Lanka. To add icing on the cake, he was awarded the prestigious marketing professional of the year 2011/2012 in the world brand congress in Mumbai India in 2011.

  • Vidya Sivaraja

    Marketing Director

    Fontera Brands Lanka (Pvt) Ltd

    Vidya Sivaraja is the Marketing Director of FONTERRA BRANDS LANKA Pvt Ltd. FONTERRA manufactures and markets Anchor, Ratthi, Anchor PediaPro, Anlene, Anchor Newdale, Anchor Pedia Pro Mama and holds the market leader position in nutritional dairy in Sri Lanka.

    Prior to this Vidya was based in Singapore attached to the Regional Category team of FONTERRA BRANDS and worked across 14 countries in the Asia Middle East region.

    During her years with UNILEVER she worked in the Hair care and Baby care categories. She completed her BSc degree in the Unites States & MBA in Sri Lanka.

  • Alyna Haji Omar

    CEO

    Response Marketing (Grant Group of Companies)

    I am a Mother, wife, daughter, sister, Recovering hypocrite, part optimist, part pessimist, Earth Horse '78, ex girlfriend, best friend, full time enthusiast, part time conspiracy theorist, writer, free thinker, incorrigible dreamer, innovator, smoker, CEO, failed weight watcher and a one time back packer who hopes never to experience the eternal sunshine of a spotless mind

    The five items I can't live without: Everything, spontaneity, wanton boredom, pasta, change. On my Mac, you'll find: 15 years worth of brand strategies that have influenced change, inspired conversation, created culture and one or two that did squat. You'll also find campaigns that got people talking, got people thinking, got people laughing, won awards, got criticized and one or two that I like to label 'what was I thinking!' on a back up disk I misplaced some time ago you'll find a scanned copy of my marketing diploma, Paddy open water diver license, literature prizes and some other semi-useful academic stuff.

    My favorite thought; people who are crazy enough to think they can change things are the ones who usually do. Life takes crazy... and crazy can change the world. The most recent brand campaign I wish I were responsible for is the 'Save the Troy Library' book burning party.

  • Bimal Silva

    Director Brands

    Hemas Consumer Brands

    Bimal currently spearheads the marketing function of Homecare, Oral care, Foods and Personal Wash categories at Hemas FMCG. He counts over 15 years experience in marketing within the FMCG industry having had his career started at Keells Foods, consequently joining Ceylon Biscuits Limited prior to his tenure at Hemas. He has been instrumental in a number of breakthrough marketing campaigns and pioneer product launch initiatives throughout his career including transforming Diva into a leading washing powder brand in the country.

    Bimal holds a First Class Honours degree in statistics and a Masters in Business Administration (MBA) from University of Colombo. He is a chartered marketer and a Fellow member of the Charted Institute of Marketing (FCIM –UK) and also a graduate from Chartered Institute of Management Accountants (CIMA – UK). He has also been in the visiting faculty of MBA-University of Colombo and a lecturer for CIM – UK.

  • Graham Marshall

    General Manager - Marketing

    Akzo Nobel Paints Lanka (Pvt) Ltd

    With over 20 years experience in marketing and business management disciplines, Graham is at present the General Manager - Marketing at Akzo Nobel Paints Lanka and is responsible for both the decorative and car refinish businesses – Dulux being the company's flagship Brand. He also heads the product development and (R&D) function of the company.

    Armed with a degree in Chemistry from the Institute of Chemistry Ceylon, Graham started his career at Chemical Industries Colombo (CIC ) Ltd where his experience spanned from paints to consumer durables and industrial chemicals, He then worked in the pharmaceutical industry holding senior marketing roles at Glaxo Wellcome Ceylon Ltd and prior to his current role was Country Business Manager -Eastman Kodak for Sri Lanka and the Maldives.

    Graham holds an MBA from the Postgraduate Institute of Management (PIM) University of Sri Jayewardenepura and was a recipient of the PIM's achievers award. He is a Diplomate of the Chartered institute of Marketing (UK) and a Graduate of the Institute of Certified Management Accountants Australia (CMA).

    Graham served as Education Liaison Officer of the Chartered Institute of Marketing CIM (UK) Sri Lanka Branch.

    Graham enjoys music, amateur photography and wildlife in his free time but time with his wife Renuka and their two sons is to him, is what's most special.

  • Himalee Madurasinghe

    Chief Executive

    Lanka Market Research Bureau (Pvt) Ltd

    Himalee has over 20 years of work experience including 14 years in market research at LMRB. She headed the LMRB Household Panel for seven years and has extensive experience in consumer behaviour research. She was appointed the Head of Quantitative Research in 2006 before taking over as the Deputy CEO in 2010, and in 2011, she was appointed as the CEO.

    Himalee has experience in specialized research methods and various market research techniques across multiple business sectors and has been actively involved in insight & idea generation with her clients. She has strong expertise in the areas of market and consumer segmentation, customer needs assessment, product development, brand and communication tracking and customer & employee satisfaction.

    Himalee holds a Bachelor's Degree in Business Administration from the University of Ottawa, Canada, where she graduated with honours. She also holds a Bachelor's Degree in Law from the Open University of Sri Lanka.

  • Nasser Majeed

    Marketing Director

    Singer (Sri Lanka) PLC

    Nasser started his professional career as an Audit Trainee with KPMG in 1981. From there he moved on to Singer Industries (Ceylon) PLC in 1984 where he started out as an assistant accountant and served as a cost accountant before making a career move from finance to marketing 6 years later.

    From 1990 He served in the marketing division of Singer Sri Lanka PLC for 21 years starting out as a Product Manager and subsequently being promoted to Deputy Marketing Director.

    In 2005 he moved on to Singer Indonesia where he served as a General Manager and was promoted to senior deputy marketing director in 2007

    Naseer returned to the Island in 2009 where he was promoted to Marketing Director, Singer Sri Lanka and holds that position to date.

    He is a passed finalist of SLIM / SLIDA Diploma in marketing and has completed stage 1 of CIMA (UK).

Sponsors

Entry Forms & Entry Kits

Fees & Payments

The entry fee for each entry will be Rs.30,000/- + VAT + NBT. If it's more than one entry each entry will be Rs. 25,000/- + VAT + NBT. The entry fee for ' SME Brand of the Year' will be Rs. 20,000/- + VAT + NBT. A brand entering in more than one category should be accompanied by additional entry fees for each category entered. A company may submit one cheque for all its entries along with a cover letter listing the entries and categories entered. The payment must accompany the entry. Cheques should be drawn in favor of "Sri Lanka Institute of Marketing". Cash will not be accepted.

Entry deadline: 23rd August 2012

Winners

Company Brand
Brand of the Year
Mobitel Mobitel
Product Brand of the Year
Gold Unilever Surf Excel
Silver Unilever Signal
Silver CBL Foods International Ritzbury
Service Brand of the Year
Gold Mobitel Mobitel
Silver Janashakthi Janashakthi
Bronze Peoples Bank Peoples Bank
Bronze Commercial Bank Commercial Bank Corporate
Innovative Brand of the Year
Gold Mobitel Mobitel
Silver CBL Foods International Ritzbury
Bronze CBL Foods International Tiara
Local Brand of the Year
Gold CBL Fooda International Ritzbury
Silver H.S Marketing Hameedia
Bronze Unilever Astra
Bronze CBL Fooda International Tiara
International Brand of the Year
Gold Unilever Surf Excel
Silver CIMA CIMA
Bronze HSBC HSBC
Bronze Unilever Signal
Best New Entrant of the Year
Gold CBL Lite Marie
Silver Etisalat Etisalat
Bronze Hemas Diva Detergent Powder
Turnaround Brand of the Year
Gold Maliban SMART Cream Cracker
Silver Ceylinco Insurance Ceylinco Life Corporate
Bronze Mobitel M-TUNES
Export Brand of the Year
Gold Akbar Brothers Akbar
Silver Basilurs Tea Basilur Tea
Bronze CBL Munchee
CSR Brand of the Year
Gold CBL Munchee
Silver Orange Orange Electric
Bronze Janashakthi Insurance Janashakthi
Small Business Brand of the Year
Gold Extraminators Extraminators Pest Control
Silver Calton Sweet House Calton
Bronze Shakthi International Brightex
Company Brand
Brand of the Year
Ceylon Biscuits Munchee
Product Brand of the Year
Gold Ceylon Biscuits Munchee
Silver Glaxo Smithkline Panadol
Bronze Ceylon Biscuits Ritzbury
Bronze Diesel & Motor Engineering Dimo Batta
Service Brand of the Year
Gold Mobitel Lanka Mobitel
Silver Hameedia Hameedia
Bronze Janashakthi Insurance Janashakthi Full Option
Bronze Peoples Bank Peoples Bank
Innovative Brand of the Year
Gold Dialog Axiata Dialog
Silver Power House Ada derana
Bronze Hameedia Hameedia
Local Brand of the Year
Gold Ceylon Biscuits Munchee
Silver D Samson & sons DSI Super Sports
Bronze Janashakthi Insurance Janashakthi
International Brand of the Year
Gold The Hongkong and Shanghai Banking Corporation HSBC
Silver Glaxo Smithkline Panadol
Bronze Diesel & Motor Engineering Dimo Batta
Best New Entrant of the Year
Gold Mobitel Lanka Mobitel M3
Silver Reckitt Benkiser Strepsils
Bronze HNB Assurance HNB - My Life
Turnaround Brand of the Year
Gold Seylan Bank Seylan Bank
Silver Janashakthi Insurance Janashikthi
Bronze Independent Television Network ITN
Export Brand of the Year
Gold Ceylon Biscuits Munchee
Silver Basilur Tea Co Basilur Tea
CSR Brand of the Year
Gold Orel SLK Orange Electrics
Silver Ceylon Biscuits Munchee
Bronze Glaxo Smithkline Panadol
Small Business Brand of the Year
Gold The Exterminators Extraminators
Silver Sakthi (Private) Limited Brightex
Best Entry Kit
Kelani Cables
Brown & Company Tafe
Company Brand
CSR
Gold OREL SLK Orange
Silver Ceylon Biscuits Munchee
Nominee Ceylinco Life Ceylinco Life
Nominee Ceylon Biscuits CBL
Export
Silver Ceylon Biscuits Munchee
Innovative
Gold Mobitel Mobitel
Gold Dialog Telecom Dialog Telecom
Bronze Ceylon Biscuits Ritzbury
Nominee Ceylon Biscuits Tiara
Nominee MBC Networks Sirasa Superstar
International
Gold SmithKline Beecham Panadol
Silver DIMO DIMO BATTA
Local
Gold Ceylon Biscuits Munchee
Silver Hemas Manufacturing Diva
Bronze Ceylon Biscuits Tiara
Nominee Ceylon Biscuits Ritzbury
Nominee Mobitel Mobitel
New Entrant
Gold Mobitel Upahara
Silver D Samson & Sons AVI
Silver Dialog Telecom Dialog News Services
Silver SmithKline Beecham Iodex
Bronze Ceylon Biscuits Munchee Chocolate Marie
Bronze MTV Channel Sirasa Dancing Star
Nominee Dialog Television Dialog Satellite TV (DTV)
Product
Gold Hemas Manufacturing Diva
Gold Ceylon Biscuits Munchee
Silver SmithKline Beecham Panadol
Bronze Ceylon Biscuits Tiara
Nominee Ceylon Biscuits Ritzbury
Nominee OREL SLK Orange Electric
Service
Gold Peoples Bank Peoples Bank
Silver Mobitel Mobitel
Silver Independent Television Network ITN
Bronze Ceylinco Life Ceylinco Life
Nominee Dialog Dialog
Small Business
Certificate of Merit Sakthi Brightex
Turnaround
Silver Mobitel SMART
Bronze Dialog Telecom Dialog Music Services
Nominee Dialog Telecom Dialog Satellite TV (DTV)
Brand of the Year
Peoples Bank Peoples Bank
Best Entry Kit
D Samson & Sons AVI
Company Brand Brand Champions
Export
Gold Ceylon Biscuits Ltd Munchee Theja Pieris
Silver N/A
Bronze N/A
International
Gold N/A
Silver The Hongkong and Shanghai Banking Corporation Ltd HSBC Rienzie Martinesz
Bronze GAMMA Pizzakraft Lanka (Pvt) Ltd Pizza Hut Jehan Noor
New Entrant
Gold MTV Channel (Pvt) Ltd Sirasa Dancing Star Susara Dinal / SM Marikar
Silver Dialog Television (Pvt) Ltd Dialog TV Nushad Perera
Bronze Ceylon Cold Stores Ltd Apple Soda Ranjith Edrisinghe
Product
Gold Ceylon Biscuits Ltd Munchee Theja Pieris
Silver Hemas Manufacturing (Pvt) Ltd Diva Bimal Silva / Mr. A Samudu De Silva
Bronze Ceylon Biscuits Ltd Munchee Super Cream Cracker Theja Pieris
Service
Gold Ceylinco Insurance PLC Ceylinco Life Samitha Hemachandra
Silver Dialog Telekom PLC Dialog telekom Hasrath Munasinghe
Bronze MBC Networks (Pvt) Ltd / MTV Channel (Pvt) Ltd News 1st Chevan Daniel
CSR
Gold Ceylon Biscuits Ltd Munchee
Silver Dialog Telekom PLC Dialog telekom Hasrath Munasinghe
Bronze Cargills (Ceylon) Ltd Cargills Food City
Local
Gold Hemas Manufacturing (Pvt) Ltd Diva Bimal Silva / Mr. A Samudu De Silva
Silver Ceylon Biscuits Ltd Munchee Theja Pieris
Bronze Ceylinco Insurance PLC Ceylinco Life Samitha Hemachandra
Turnaround
Gold N/A
Silver Dialog Television (Pvt) Ltd /MBC Networks (Pvt) Ltd Dialog Satelite TV / Sirasa FM Lovin Kadellata Nushad Perera / S M Marikkar
Bronze Janashakthi Insurance Co Ltd Janashakthi Ravi Liyanage
Innovative
Gold Dialog Telekom PLC Dialog telekom Hasrath Munasinghe
Silver Ceylon Biscuits Ltd Tiara Manjula Aryaratne
Bronze Ceylon Biscuits Ltd Ritzbury Nilupul De Silva
Brand of the Year
Gold Ceylon Biscuits Ltd Munchee Theja Pieris
Company Brand Brand Champions
Local Brand of the Year
Gold Hemas Baby Cheramy Ruklanthi Mendis
Silver Ceylon Biscuits Munchee Super Cream Crackers
Bronze Janashakthi Janashakthi
Best New Entrant of the Year
Gold Sirasa TV Sirasa Superstar Susara Dinal
Silver Ceylon Biscuits Ritzbury POPIT
Bronze Tigo Tigo
Best Turnaround Brand of the Year
Gold Holcim Pedereru Holcim Pedereru Indika Jayaweera
Silver Janashakthi Unlimited Janashakthi Unlimited
Bronze Bank of Ceylon - Ransurekum Bank of Ceylon - Ransurekum
Best International Brand of the Year
Gold Not Awarded
Silver Ceylon Biscuits Munchee
Bronze Not Awarded
Service Brand of the Year
Gold Sirasa TV/Radio Sirasa Susara Dinal/S.M. Marrikkar
Silver Dialog Kit Dialog Kit
Bronze Lanka Bell Lanka Bell
Product Brand of the Year
Gold Hemas Baby Cheramy Ruklanthi Mendis
Silver Ceylon Biscuits Munchee Super Cream Crackers
Bronze Ceylon Biscuits Munchee
Innovative Brand of the Year
Gold Ceylon Biscuits Ritzbury Nilupul De Silva
Silver Ceylon Biscuits Tiara
Bronze Holcim Holcim
Company
Service Brand of the Year
Gold Janashakthi Corporate
Silver Ceylinco Life
Bronze Not Awarded
Product Brand of the Year
Gold Anchor Newdale
Silver Raththi
Bronze Lanka Soy
Local Brand of the Year
Gold Raththi
Silver Janashakthi Corporate
Bronze Ceylinco Corporate
Innovative Brand of the Year
Gold Anchor WAM
Silver Janashakthi Full Option
Bronze Not Awarded
Turnaround Brand of the Year
Gold SISIL
Silver Not Awarded
Bronze Not Awarded
Best New Entrant of the Year
Gold Cinnamon Grand
Silver Tiara
Bronze Inner Circle
International Brand of the Year
Gold Akbar
Silver Not Awarded
Bronze Not Awarded
Brand of the Year
Anchor New Dale Akbar

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