.ug Marketing

What is

.ug Marketing?

As the national body of marketers in the island, Sri Lanka Institute of Marketing has identified a requirement for its intervention to promote the marketing philosophy amongst SMEs, rural enterprises and new entrepreneurs.

This will add value to the SMEs, rural enterprises and upcoming entrepreneurs whilst contributing to the development and boost to the Sri Lankan economy as SMEs generate major portion of the GDP and their contribution is vital to the marketing fraternity.

Gamata Marketing will bridge the gap between rural upcoming entrepreneurs & SLIM which in turn open whole new world to the upcoming marketers. In this regard SLIM has tied up with University of Ruhuna in partnership to uplift the livelihood of fishing community in Matara.

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Our Vision

Identifying and uplifting unseen entrepreneur’s in rural areas & emphasizing the importance of Marketing to enhance the living standards & maximize profit.

Our Mission

Through the applications product innovations the current monotonous and slow-moving rural manufactures, will be transformed into profitable business entities with the application of marketing knowledge through conducting marketing workshops/sessions with practical marketers. While emphasizing the importance of marketing for Sri Lankan entrepreneurs in rural areas and creating market places local and international.

Fisheries Industry in Matara

Matara District is located in the middle of the South of Sri Lanka and it has an area of 1,283 sq km. Population of the District is 831,000 (The Ministry of Economic Development). Fisheries industry in Matara laid its base long ago. In 1972 there were only 2413 households engaged in fishing.

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Fisheries Industry in Sri Lanka

It makes sense that not only catching fish alone, but also saving fish for the next generation is deemed to be the Fishery industry. As far as the Fisheries industry in Sri Lanka is concerned, it contributes for 1.8 percent of GDP at the current market prices (in 2013). Total fish production in 2013 was 512,840 metric tons and monitory value of the production was Rs. 156,358 million (Ministry of Fisheries and Aquatic Resources Development). Overall Fishing industry grew by 9.3 percent in 2012 (National Accounts of Sri Lanka, 2013).

The industry generates around 650,000 direct and indirect employments and contributes to the total 2.5% export earnings.

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New Products

Fish Ambulthiyal Fish Chilli Paste Fish Drumsticks Fish Fingers Fish Morju Fish Murukku Fish Noodles Fish Paste Fish Sauce Roasted Fish Fish Salmon Fish Burger Fish White Sauce


Get in Touch

No 94, Ananda Rajakaruana Mw, Colombo 10
011 2681660